Wednesday, April 4, 2012

Library books

There's a new commercial running for an eyeglass place and it plays on the "sexy librarian" theme. It's just a close-up of a sexy woman wearing glasses and she's scolding someone for having overdue library books. That's cute but is it relevant?

Look even I don't think it's relevant. Where I live there's a pretty damn robust eLibrary system and when your two weeks of borrowing is over the book just goes away; POOF, gone. No need to return the book or books, no overdue fees, it just goes POOF.

So how much longer will the fantasy of the sexy librarian even have an audience? Not because librarians will somehow no longer be sexy but because (like bank tellers) librarians will just no longer BE. At best they will no longer be seen and they sure as shit won't be scolding you for late books.

Ahhh another porn icon consumed by technology. And so it goes!

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